Your company is spending big bucks to register for an upcoming vendor fair—have you thought about how you can get the most out of the event?
Here’s a top tip—we recommend investing in a custom booth design. With a unique and special booth, your company will stand out from all the cookie-cutter attendees, as you’ll look different—in a good way!
However, do you know how to create your custom booth? To learn more, keep reading to find a few helpful tips on choosing and creating the best booth for your next conference, trade show, or vendor fair.
First, Consider Your Goals
To create the best booth for your upcoming vendor fair, you first need to consider your goals. Why is your company attending this event and what do you want to get out of it?
This could be anything—increase brand awareness, generate leads, network, etc. Once you figure out your aims, cater your booth design to meet those needs.
For example, if brand awareness is your goal, you need a booth with plenty of signage space, so that attendees can see your business name and logo from across the room!
Often, trade shows have thousands of exhibitors. To get noticed, your booth needs to be bold, offering something that the other stands don’t have.
This could be bright colors, an unusual design, unique products, or even a funny or useful giveaway that all attendees are going to want to take home with them.
Think outside the box when it comes to your design, as your innovation is sure to pay off and get noticed.
Keep Your Design on Brand
Yes, you want to be bold—but you also want to remain true to your company’s brand. Your booth design should be immediately associated with your company, so that it’s easy for attendees to find you at the event.
To do this, design your custom booth using your company’s brand colors, fonts, and logos. It can be a good idea for staff attending the conference to also wear company colors, as this can create a more professional and cohesive look.
Find a Way for Attendees to Stick Around
Here’s a top tip—try to keep attendees hanging around your booth for as long as possible. The longer they stick around, the more likely they are to purchase from your business, or think of you in the future.
So, design your booth in a way that encourages attendees to linger, relax, or chat. You can do this in all sorts of ways.
For example, can you offer a phone recharging station with chairs, where attendees can relax for a while or power up their devices and check emails?
Or, why not offer an amazing free giveaway that attendees can register for? While they complete their entry forms (be sure to ask for email, for marketing purposes), you can chat with them and help them learn more about your business.
Make Your Booth Design Instaworthy
Love it or hate it, social media is an essential part of your business. Even small businesses need to use social media, as it helps establish your brand as an industry leader, it’s great for customer service, and it can lead to increased website traffic and inquiries.
To give your social media a boost while you’re at the trade show, it helps to make your booth instaworthy. By that, we mean create an exciting and eye-catching design that attendees will want to photograph and put on their social media accounts.
It’s a good idea to include your social media hashtags and account names on your booth, encouraging attendees to tag you in their posts.
Plan Your Logistics in Advance
Another key step in creating the perfect booth is thinking about logistics. Who’s going to set up your booth and take the materials from the office to the event?
Then, work out which staff will attend on which days and decide who will pack up at the end of the event. We promise your event will go much more smoothly if you’re organized, with everything planned out well in advance.
Find a Custom Booth Company That Understands Your Needs
To bring your custom booth to life, you need to find the right custom booth company to work with. Take time to find a company that will get to know your business and understands your needs.
The company you decide on should also offer you plenty of booth design ideas—click here to find some inspiration.
No matter what size booth you have, they should be able to help with the booth itself, seating options, lighting, display tables, and everything else you might need. Just be sure, when you book your trade show site, that you book a size large enough for your needs.
Often, power cords and electrical outlets are an additional expense, so be sure to work out how many you’ll need in advance.
Read This Also: What Is a Session Replay Tool and Why Do I Need It
Make Your Next Vendor Fair a Home Run With Your Amazing Booth
With the ideas above, you can create an amazing custom trade show booth! It’s sure to attract plenty of attention from attendees, giving your business the chance to maximize networking and sales.
Even better, once you’ve created your booth, you can use it again and again for future conferences and events. This gives you value for money, as it’s an investment that the company will be able to use for years.
Start brainstorming ideas for your next booth, then find a design company that can create it for you—you’re sure to love the results!
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