The traditional newspaper is slowly being replaced by the online newspaper. An online newspaper is very different in various terms when compared with local newspapers. So, the people who are planning to enter this field have to learn many digital skills.
Basically, in an online newspaper, the news is not only in the form of text, but it is also being posted in the form of videos or audios. Moreover, since it needs no printing, the news distribution of the news is much faster.
Additionally, since it is online, people with the internet can access it any time and from anywhere. So, if you want to market trending news, then you must assure that your news platform is infused with the 10 best hacks. Read to know more!
Expert Ideas to Become a Good Online Journalist
Online journalists need very different qualities than traditional journalists. Here are the important qualities that an online news platform must have:
1. Keywords and SEO for Google
Search Engine Optimization or SEO is the use of relevant keywords within the article. These keywords will be the words that you think your audience will search when they are online. Many keyword research tools that are free and you can use them to find some of the relevant keywords.
However, do not fill your article with this keyword. This can make Google believe that you’re not giving time to make quality content and rather filling your article with keywords. Google only prefers quality content.
2. Ability to Write
The writing was always an important part of journalism. In the earlier days, there was a difference between advertising and editorial copy. But, with today’s requirement for writing blogs and articles on social media, there is a need for a different type of writing.
These bogs have to be analytical and consist of some personality. This is very different from the authoritative style in the traditional newspaper. Additionally, these blogs have to be short and precise. People don’t want to read lengthy blogs. Make precise information about local news.
3. Live-Streaming and Social Media
Social media is a great platform to reach an audience. This is the reason why breaking news is streamed on social media and not on the news site itself. For example, if you are covering Kanpur news, you can always go to your social media and start live streaming.
According to one of the research of 2018, it was seen that Facebook, Twitter, and Reddit have the most news focus users. So, to reach your audience, you have to open your profile on these social media platforms and share the trending news.
4. Story Ideas
Getting a good story idea is very important. In the earlier days, the journalists had to spend time on their phones to find stories and what was happening locally. But, in the case of online journalists, the audience is global and is easily accessible.
So, to know what the global audiences are interested in, the journalist has to engage with them on online communities to know their interests in local news.
5. Interaction with the audience
You may have gathered enough hype around your article and your article might be getting many views, but your work is not done yet. It is very important to interact with all the people who have commented on your article. Suppose, you are working on Kanpur news, you must be attentive and try to engage in the comments as much as possible.
This will give the audience a human touch in the article. To generate engagement, you can guide your audience from the beginning of the article to start conversations.
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6. Innovative and Different
It is very important to be innovative and try to be different from others. The content of the article that you are planning to publish might be present on another site also. So, to be different from the other site, you can offer the content in another multimedia format and incorporate trending news. This will make it interesting and attract many users.
7. Learn to Edit Photos and Videos
Editing photos and videos are very important if you want to deliver good quality content. Although most of the social media platforms have their feature to take videos and photos, it is best to use a separate app. You will get many good photo and video editing apps that are free. They have a large variety of choices available.
However, if you are planning to offer your news content through video and audio format only, then you must invest in good quality equipment. It will also be good for you to enrol in courses to learn the procedures to use Adobe Premiere Pro, Adobe Lightroom and other professional-grade software. These can help to enhance every trending news.
The Internet is flooding with information. It is very important to know how to manage them, interpret them, and choose the best data. You must understand the difference between local news and trending news.
Without relevant information, you will not be able to attract many readers. Your articles will be dull and uninteresting. A good analytical skill is very important to form good news. You can always start by covering your local news. This will give you a local audience base. Say, for example, Kanpur news will interest the people of that location.
9. Content Platforms
There are many platforms where you can share your content. Choosing the right platform for the right content is necessary. You must make sure that the one you are choosing has a professional database.
10. Learn Basic Journalism Skills
Before learning all the digital skills, you must first learn about the basic skills of journalism. These skills are fact-finding, good judgment, interpersonal communication, critical thinking, good writing and verification. If you can combine digital skills with basic journalism skills, you will be able to become a successful journalist.
Online Journalism: The Latest Norm
The skills for online journalism are very different from those of the traditional newspaper. Now, you need to have digital skills to operate as an online journalist. Learning these skills will help you to improve in this field to a great deal. By applying these essential qualities and properties, you will be able to get trending news which will help you to increase your audience.