Dallas is the 9th largest city in the US, with a population of over 1.38 million. Dallas is also a leading city when it comes to entrepreneurship and has a pro-business environment that led large corporations such as AT&T, Texas Instruments, and Southwest Airlines to call this city their home. Likewise, the city of Dallas provides significant support to its small business sector, prompting many entrepreneurs to venture into startup companies.
However, starting a small business in Dallas may be challenging, especially if you do not know how to increase your audience base. One way of getting the audience to be aware of your brand is to reach them online through your company’s webpage. You can hire the services of an SEO company in Dallas to help your website reach a high SERP ranking and, thus, reach more audiences.
Strategies That Will Help Drive More Traffic to Your Website
SEO is short for search engine optimization and is a collection of all the actions needed to tweak your website to rank high in SERPS. Google and other search engines use algorithms with more than 200 ranking factors to determine how they will rank your webpage. If you are not familiar with the working of search engines, you may find a reputable SEO company in Dallas and hire to optimize your website to get a better rank. And, here are three main elements that SEO experts will work on:
1. Keyword Research
The algorithms of search engines have changed significantly over the past decade. Black SEO techniques such as keyword stuffing no longer work, and websites found to be using these techniques may be banned from Google. Nevertheless, keyword research is still a vital element in any SEO campaign. Your hired SEO expert will research relevant keywords to use for your website’s content to give you more chances of getting a high SERP ranking.
2. On-Page Optimization
Another way to get more traffic is to optimize your website’s on-page elements, including its layout, structure, and HTML elements. Search engine crawlers will discover and analyze what your website is all about. It is therefore important to create searchable contents that highlight what your products and services are all about. Search engine optimization experts will help with on-page optimization by:
● Creating and publishing high-quality, keyword-relevant content.
● Optimizing meta descriptions and HTML tags.
● Optimizing content format.
● Optimizing images, videos, and other multimedia elements for faster page loading.
● URL optimization.
● Establishing internal and external links.
All the above on-page optimization processes work together to give your website’s users a better experience. Users who have pleasant experiences visiting or using your website will most likely be more engaged and will stay on your website longer. The more users are engaged in your website, the more likely they will become your customers. Studies have shown that optimized on-page content will result in 144% more chances that site visitors will purchase your products. Likewise, search engines reward websites having longer visitor engagements with higher ranks.
3. Off-Page Optimization
If you hire an SEO company, they will also work on your off-page optimization. Off-page SEO involves promoting your website outside the boundaries of your webpage. This process involves building high-quality links to different directories by submitting relevant content to credible article-hosting websites with backlinks to your website. Google will reward your website with a high ranking based on the number of credible backlinks that it has and the number of visitors that go into it.
SEO experts will also check if there are poor quality backlinks which causes your website to rank poorly on SERPs. Google will weigh each backlink depending on the quality of the site that links back to you. It is therefore important for SEO experts to profile all the backlinks to your website and eliminate sites that are marked as using black SEO Techniques.
4. Technical SEO
While On-page and Off-page optimization give your website all the necessary tweaks for it to score high with Google’s more than 200 ranking factors, SEO experts will also optimize the technical elements of your website. While others may classify technical SEO as belonging to on-page SEO, technical optimization involves tweaking your website’s coding so that search engines can easily discover and index it.
Technical SEO tweaks the HTML codes and your website’s meta tags so that web spiders can easily discover your website and follow all the internal and external links contained in your website. Technical SEO will also instruct web crawlers on the contents of your website that they could index and what contents they are not allowed to see.
If Google can find and recognize your website, it will ensure that Google and other search engines will know how to index and categorize your website.
5. Local SEO
One common mistake that business owners make is to dream about making it big without focusing on their local customer base. It is important that before catering to customers on a global scale, you should first focus your marketing strategies on customers who are near you through local SEO. This strategy works best for brick-and-mortar businesses that have an online presence.
Local SEO is the collection of processes designed to optimize your online presence for local searches. With local SEO, experts will integrate your business into different local searches, such as pinning your business on Google Maps and adding geo-focused keywords within your content. Likewise, using geo-focused keywords will also increase your chances of getting a high rank in local search results.
Read This Also: SEO or PPC – Which is the Right Fit for My Business?
Local SEO is important because it allows you to get in touch with customers who are just around the corner but are still not familiar with what your business is about. Likewise, studies have shown that 50% of mobile users are more likely to visit a store that shows up on local search results.
There are still a lot of ways for you to increase the SERP ranking of your website to get more traffic. However, the above processes that an SEO company can do for you will give your website a head start.