If you own a small business, you know how vital your marketing strategy is to your success. While it’s important to offer top-of-the-line products and services, consumers have to know you exist. In other words, you must invest in your marketing and advertising to expand your brand awareness.
However, marketing can be both complicated and expensive. Therefore, it’s beneficial to know what’s worth your time and money, and what isn’t.
We’re here to help. Keep reading for six marketing tips you shouldn’t ignore if you want your business to stand out above your competitors.
1. Optimize the Customer Experience on Your Website
In the digital world of business, your website is your storefront, your advocate, and the face of your company. As such, you must strive to maximize the customer experience for each consumer who visits your site. The better your website is, the longer consumers will stay online and the more leads you’ll generate.
Start by ensuring your website is optimized for mobile devices. Over 85% of Americans own smartphones. We use them for hours every day to scroll through social media, check the news, communicate with people, find information, and shop online.
If your website doesn’t load properly (or quickly) on these types of devices, you’ll turn potential customers away.
Just as importantly, your website needs to be user-friendly in terms of navigation. Users shouldn’t have a hard time finding certain pages. We also recommend providing a search bar for visitors to quickly find specific items on your website.
2. Develop a Strong SEO Strategy
One of the most important small business marketing tips is to invest in your search engine optimization, also known as SEO. SEO is the algorithm or coding used by search engines to find content online based on keyword searches. For example, when you use Google to search for “restaurants near me,” the SEO implemented by local restaurants will dictate what you find.
You can improve your SEO ranking by:
- Researching and implementing effective keywords for your niche and industry
- Using local keywords and keyword phrases
- Registering your website on Google My Business
- Using multiple forms of media encoded with SEO metadata
- Getting credible backlinks from other websites
If you don’t know much about SEO, we highly recommend getting professional assistance. Check out https://direction.com/seo-washington-dc/ to see how a digital marketing agency can help.
3. Create Content for Your Blog
Creating a blog and filling it with relevant and engaging articles is one of the most effective marketing tips for small businesses. By publishing blog articles that are full of keywords, you can increase your SEO ranking, and thus, your website visibility.
However, content marketing is also a low-budget marketing strategy designed to improve your relationship with consumers. By providing helpful, entertaining, and instructional content, you can earn their trust and improve your brand credibility.
Create content based on your target market. What are their daily struggles? How can you improve their lives in regards to your brand?
4. Build Up Your Brand Visibility on Social Media
Next, regardless of how you personally feel about social media, it is a giant in terms of smb marketing. The vast majority of consumers have at least one social media account. Most of us use multiple social media apps daily.
As such, there is hardly a better platform for promoting your products and services, reaching new consumers, communicating with customers, or affiliating with other brands.
Use organic social media marketing to post for free. As long as you’re publishing relevant, creative, and engaging posts, you should naturally obtain more followers. Increase your visibility by encouraging your current followers to comment, like, and share your posts.
Supplement your organic posts with paid social media advertising. You can pay to expand your influence to users outside your reach. Furthermore, you can dictate who sees your ads based on certain demographics, like location, gender, interests, and more.
More importantly, paid social media ads track user engagement. You can see how well your ad performs based on link clicks, follows likes, shares, comments, etc. Over time, you can use this data to perfect your marketing message and streamline your strategy.
5. Use Email Marketing to Re-Target Consumers
One of the most valuable marketing tips is to use email campaigns as part of your overall small business marketing strategy. Most consumers need to see a product or marketing message multiple times before they’re convinced that they need that product or service.
An email campaign provides a way to re-target consumers who have already shown an interest in your brand. You can gain email subscribers by offering incentives, like discounts, free products, exclusive online content, etc.
Once a consumer subscribes to your email, they’ll be sent automated messages. The first message should deliver the promised incentive. Then, your emails can explain more about your company, offer valuable content, and encourage more sales.
6. Invest in Paid Advertising
Finally, let’s talk about the benefits of paid advertising. One of the most fundamental marketing tips for new business owners is knowing when to pay for advertising.
In the beginning, you’re not going to have a strong online presence. Fortunately, you can pay individual platforms to highlight your company to expand your visibility while you work to do so organically.
We already talked about using paid social media advertising. However, you can use a similar strategy on search engines like Google. Commonly referred to as PPC, pay-per-click advertising helps boost your brand awareness based on specific keyword searches.
For example, if you own an auto shop, you could pay Google to bring your website up at the top of local search results looking for car services. You pay Google a predetermined amount for each click your website receives based on the ad placement.
And don’t worry, you can dictate a maximum budget. Once that capacity has been reached, your ad will deactivate so you won’t have to worry about excessive advertising bills.
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Looking for More Digital Marketing Tips?
Clearly, the world of digital marketing is vast and expansive. You could spend all month researching marketing tips and still have much to learn. While we do believe this knowledge is important, we also know that you have a lot of other responsibilities.
Therefore, it’s absolutely okay to hire professional marketing services while you learn more about the topic. Stick around and read through some of the other business articles on our blog to learn more about marketing. Our website was created to help entrepreneurs like you build success.