When it comes to brand recognition and brand loyalty, few things are as important as a logo. Your logo is your first impression. It’s the first thing a potential customer sees before deciding to do business with you or buy your products.
If it’s poorly designed, you could be throwing money out the window. If it’s done well, you could be growing your revenue without even trying.
And you definitely shouldn’t try designing a logo yourself. Instead, hire logo design services to come up with a unique representation of your brand. They’ll be able to work with you to tell your company store in a simple image, giving you something that you can be proud of.
And no, working with a professional designer isn’t cheap. But it’s worth it. Keep reading to learn why a professional logo is so important and how to go about getting one.
Importance of a Professional Logo
There are hundreds of logos that you could catch a glimpse of, and instantly know what brand they represent. These include big companies like Apple, Nike, Amazon, Google, and many other big-name brands.
However, there are also plenty of smaller, local companies who have invested in their brand image to create a logo as well. So when you see one of their local delivery trucks pass you on your way to work, you know what company it is.
So you don’t have to be a multi-national, billion-dollar corporation to benefit from professional branding. You can be a small business as well, building brand recognition in the town you operate in. This is just as powerful.
A well-designed logo, that communicates what your company is and does, is the first and most important step to establishing your presence in your area. If you plan to be in business for a long time, having a logo designed now will give you many years to build that brand recognition. Soon enough, everyone in your city will be familiar with your logo and what your company does.
This is one of the best marketing strategies you can invest in.
What Makes for a Good Logo
So you want the benefits that come with a beautiful logo, right? Then you need to know what makes for a good logo. And it’s probably not what you are thinking.
Designers who specialize in branding will tell you what makes for a good logo, and what doesn’t. Sure, they will consider your input and ideas, but they should be able to offer suggestions and implement best practices to give you something that actually works.
What are the things to keep in mind when designing a logo?
The best logos are the most simple. Think of Mcdonald’s. The biggest restaurant chain in the world features a logo with a single letter.
Or what about Apple. Their logo is literally an apple. Don’t make it complicated or you’ll lose people.
Every year, we see countless new design trends come and go. Don’t build your brand identity around an emerging trend that will be here today and gone tomorrow. Consult a professional and have them focus on creating a timeless design that won’t go out of style.
Your brand needs to have its own colors. Usually, this is one main color with two supporting colors. Your logo should utilize at least one brand color to add to the brand recognition.
Sometimes, just using the brand name in a unique font is enough for a logo. But most companies opt for using a picture, which can communicate far more than words alone. Add a simple image to communicate what your company is within your logo.
Where to Use Your New Logo
So you’ve got a beautiful new logo ready to go. Now what? Now, you plaster that thing anywhere and everywhere, so you can create a cohesive branding experience that doesn’t confuse customers. Here’s what to do next.
Update Web Assets
Obviously, you are going to want to use your new logo on your website. It may be as simple as updating your current website with your new logo.
But for best results, investing in website design services that can design a website with colors, typography, and other design elements that tie into your logo will be best.
Make sure to also add your logo to social media websites, local directory sites that may still have your old logo in place, and anywhere else that potential or existing customers might see your logo online.
If you sell physical products, you need creative packaging designed around your logo. This will create a special and memorable customer experience.
It can also help your products stand out from the crow when displayed next to other competing products. Creative packaging design is very difficult and requires unique skills, experience, and software.
Again, this is best left to professional package design companies. But design services are absolutely worth investing in if you want to sell more products, which should be your main goal.
Make sure everything you do regarding physical and digital advertising uses your updated logo. At the very least, use your logo in the bottom corner of any advertisement so that it can be seen, even if it isn’t the focal point.
Your goal is to take any and every opportunity to implant your logo into the minds of your customers.
Regardless of what industry you are in, you should have merchandise featuring your logo and brand name on it. If you are a consumer-focused business, have t-shirts, stickers, and other accessories made.
Your best customers will buy it and proudly rep it around your city, acting as a walking billboard. Car decals are great, too, as people love having stickers on their cars.
If you are more of a B2B company, then invest in employee merchandise. T-shirts, sweatshirts, hats, and other accessories will be worn by your employees more than you realize. They, too, will carry your brand name around town, even when they aren’t on the clock.
Grow Your Brand With Logo Design Services
Now that you know why logo design services are vital to crafting the perfect logo for your business, it’s time to get started. Every day that you operate your business without a logo, or without a good logo, you are losing customers.
You aren’t building your brand, and you aren’t growing your revenue. Invest in your brand identity today and you’ll reap the reward for years to come.
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