In 2022, there are 3.7 billion construction companies in the United States. If you want to grow your own construction company, you’ll have a lot of competition who is trying to do the same.
But how can you ensure that your construction business is successful?
Keep reading to learn about growth hacks to grow your business in the construction industry.
1. Launch a Website
If you don’t have a website, create one as soon as possible. Not having a website makes it difficult for your audience to find you.
If you already have a website, make sure that it’s updated and looks professional. Your website is a great way to share valuable information about your services and your company. You can also answer questions that customers might normally ask.
You should explain how your services are designed to help them solve their problems. You’ll also want to work with a web developer and someone who has experience in search engine optimization (SEO).
SEO is crucial to ensuring that people can find your page when they search on Google. It will also make sure that your website is fast, responsive, and also user-friendly.
2. Offer Great Customer Service
You need to ensure that your customers are always your top priority. If they’re happy, you’re more likely to have them refer you to their friends and family.
They may also leave reviews on Google or other sites. If they’re mostly positive reviews, this could drive more business to your company.
You should always communicate with your customers throughout the entire project to ensure they’re satisfied. If they’re satisfied, they’re more likely to come back.
3. Show Your Work
While reviews and referrals are great, you might want to reach out to some customers and ask them if they can provide a testimonial that you can post on your website or on social media.
On your website, you’ll also want to have a gallery of images of all the projects you’ve done. This is a great place to show that you have the knowledge and capabilities to complete a construction project.
Case studies are also great ways to bring in new business. These are important to use to show how the project went from the client’s perspective. You may even want to include direct quotes from customers.
4. Have a Good Accounting Process
Before you can grow your business, make sure all your finances are in order. You need to keep track of the money coming in, going out, and the costs to run your business.
When you keep track of these important numbers, you’ll be able to tell for sure if your company is growing. With a solid budget, you’ll also be able to figure out which areas you can grow your business.
Plus, if you ever want to get bonds or loans for a future project, you’ll need proof to show the lender that you can afford it.
You’ll need proof of your accounts payable and receivable, bank statements, and any other types of financial documents.
5. Hire Good People
You’ll also want to make sure that you hire employees that you can trust and not have to micromanage. It can be difficult to grow your company if you’re just one person.
You need to have people that you can trust to do their best work and represent your company in the best way. While it might be tempting to save money on employee salaries, it’s better to pay for the best. The investment will be worth it in a few years.
6. Offer Great Vendor Service
While offering great customer service is important, you also need to have a good relationship with your vendors as well. This will make sure all of your contractors and suppliers get paid on time so that they want to work with you again.
They’ll appreciate that you care about them and will be willing to work with you on future projects.
However, if you can’t manage your cash flow and pay your suppliers, the word will spread that you’re not a good employer. When you have that reputation, it’ll be hard to grow your company.
7. Invest in Software
Software can make your life a lot easier, and there are all kinds of tools out there that you can utilize. For example, you can use accounting, document management, or quote software.
All of these tools are designed to reduce your expenses, improve productivity, and save you time. Before you start investing in every construction software that you find, make sure that you do research to ensure that it’s worth your money.
If you spend your money on all kinds of software that you’re never going to use, it’ll be harder to grow and scale your business.
8. Have Good Policies
Lastly, you need to make sure that you have good policies to run your business with. You should have an employee handbook so that your employees know what’s expected of them.
You should also have policies for customers, like a refund policy and warranties. When you have these policies in place, you’ll have more of a system, less guesswork, and fewer opportunities to mess up.
Discover More Construction Company Growth Hacks
These are only the top construction company growth hacks, but there are many more that you can try to grow your business.
If you’re still struggling, you may want to find a business consultant who can offer personalized suggestions.
If you’re interested in more content related to owning your business, explore our website today!