If you’ve created or had someone build you an elegant and functional website for your business, you’re probably aware that it’s meaningless if people don’t visit it. Nothing is more frustrating for a business owner than putting time, effort, and money into a website and not getting the traffic to convert visitors to customers.
Google’s algorithm is constantly changing. When such changes occur, it becomes challenging to maintain a steady high ranking to attract potential customers. Developing high-authority backlinks is an effective way to keep your website strong. Therefore, in this blog, you’ll learn about authority backlinks, their significance, and how to get them. Let’s get started.
What are High Authority Backlinks?
High authority sites are trustworthy sources of information. Links to these sites are more desirable than links from low authority or spammy websites. Many factors affect site authority, one of which is page authority, and another is domain authority. A tool like MOZ Open Site Explorer can provide you with an estimate of both scores, which ranks at 100 points.
High authority pages with relevant links pass more authority on to the pages they link to since their PageRank is higher. Furthermore, the domain authority plays a vital role when comparing two sites. It’s because a well-known website like the Guardian will have a much more significant effect on your rank than an unknown blog, even if it has more relevant content.
Aim for a site with a domain authority of at least 50/100. You may create relevant traffic by linking to relevant pages with lower scores. It is unlikely, however, that the results will be as positive as those generated by high authority backlinks. But if you want to sit back and get authority backlinks for your online growth, you should consider an authority link building service.
The domain age and top-level domain (TLD) will also affect the domain authority. Links to sites ending with .gov or .edu are more trustworthy. Return visitors and traffic flow are also important factors. High-traffic, high-returning sites are of a higher authority.
Why are Authority Backlinks Important?
The following benefits of high authority links make them extremely valuable for link building:
Enhances Your Site’s Credibility
Both search engines and web users value high-authority sites. Therefore, their recommendations are appreciated. It means that any link published by them reflects well on your website. Web users and search engines interpret inbound links as a vote of confidence from a trustworthy source, increasing your website’s credibility.
Boosts Your SERPs Rankings
Google evaluates over 200 ranking factors, but backlinks and content are among the most crucial. Google’s Search Quality Senior Strategist, Andrey Lipattsev, revealed this in 2016. Further, Mueller clarified in 2021 that quality, not quantity, matters most with external links.
Brings in Referral Traffic
Google does not drive all web traffic. A website’s organic search traffic represents approximately 53% of its traffic, paid search accounts for about 13%, and social media and third-party referrals account for the remainder. As a result, digital marketers complement SEO with omnichannel campaigns.
Increases Brand Awareness and Conversions
Referral traffic isn’t your typical kind. Your website will gain credibility from the high authority backlinks pointing out you as a credible source. Thus, audiences can positively associate your brand with authoritative content.
It’s also unnecessary to format the links as dofollow. Backlinks with nofollow can still leave a lasting impression on high authority sites, even if they are nofollow. Ultimately, referrals will come from warm prospects who already believe in your credibility. As a result, it should be much easier to qualify them and convert them than it would be for regular people.
How to Get High Authority Backlinks
Here’s how you can get high-authority backlinks.
Identify Authority Sites
You know the big players in your industry – but they aren’t your competitors. List ten sites that influence your customer base. It would be best if you targeted them for high authority backlinks.
Create and Publish Infographics
You can use infographics on another website or blog to get attention. Link building can be rewarding when an infographic is based on solid research and appealing to the eye. Look for top infographics on the topic you want to write about on Google and analyze why they have ranked so high. Use this information to create your own.
Post Quality Content
You’re more likely to attract high authority backlink providers to your website if it’s valuable. Create quality content regularly and share it on social media. Ensure that it is engaging and relevant to encourage people to share it. As a result, you’ll improve overall SEO as well.
Delete Low-Quality Backlinks
If you want to improve SEO, removing spammy or low-quality links on your website and those linking to it are best. You often have to be diplomatic to get another website to remove a link to your website. The payoff in SEO is well worth the effort. Whenever you encounter a brick wall, Google provides a way to get help.
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Although SEO algorithms constantly change, backlinks remain vital if you want people to find you online. Backlinks that erode trust can damage your sales and brand. Removing them and seeking only high authority backlinks is worth the effort. Therefore, your regular SEO strategy should include seeking out high-authority backlinks.