Types of CRM Systems

Types of CRM Systems, and How to Choose Between Them

Every day you could be missing plenty of opportunities to turn that cold lead into a warm lead. That’s the difference between a sale and no sale. 

You dream of a system that’ll make it easier for you to keep track of your leads and follow up with them. A system that’ll avoid you from allowing them to become cold leads all over again. 

That’s why CRM systems were created! They allow you to manage and keep track of potential customers.

If you’re interested to see your options, you’re in luck. Read this guide on the different types of CRM systems today. 

Collaborative CRM 

Whether you’re looking to get NDIS software here or use a collaborative CRM, you’re narrowing in on turning that lead into a sale. Collaborative CRM allows you to have your service, marketing, and sales all in one location. 

You can take a look at the notes, purchase history, and service requests of each customer. Keep track of how you communicate with each customer whether you use social media, email, etc. 

They help with: 

  • Document Management
  • Data-driven interactions
  • Messages that are focused on pain points
  • Interaction management 
  • An improvement in communication 

Analytical CRM 

Analytical CRMs will find patterns between various sources that you might miss. This allows you to see behavior and customer trends. 

The more information you gather, the more likely you are to generate leads. More leads could equal higher sales.

It’s also a great way to provide more effective customer service. When customers are happy, they’re more likely to be repeat customers. 

Analytical CRMs help with: 

  • Online analytical processes
  • Target customers and prospects
  • Create buyer personas
  • Grow revenue to see what sells 

Operational CRM 

Operational CRMs allow you to communicate with potential customers. You can also stay in contact with current leads. Since it’s automated, you’re less likely to make errors. 

Operational CRMs can help with: 

  • Service automation 
  • Sales automation
  • Self-service options for customers
  • Handle various marketing campaigns
  • Marketing automation 

Sales Automation 

Sales automation allows your reps to reach out to potential customers. They can schedule when to reach out to a prospect. They can also make notes about each interaction with that prospect. 

Reps can also delegate tasks to themselves. This could include reminders for when to reach out to a specific prospect. 

Marketing Automation

Spend less time on tedious tasks since operational CRMs make manual tasks automated. These can include content offers, email campaigns, and more. 

Some will allow you to track the ROI of online ads. You might be able to see more insights into individual leads. 

Campaign Management CRM

Organize your email list with campaign management CRMs. Take a look at the analytics of your campaigns to see how they’re doing. 

Nurture leads to turn them into customers. Send out targeted emails based on their past buying behavior or preferences. 

Strategic CRM

Strategic CRMs are fantastic for maintaining long-term relationships with your customers. Take a look at your performance to make adjustments as necessary. Automate tasks and view the preferences of your customers. 

The Benefits of a CRM

A CRM is what a business uses for developing and maintaining customer relationships. You could better understand your customers to increase your likelihood of a sale in the future. 

Some CRMs allow you to see potential problems that could occur. They benefit you in sales on and offline. 

CRM technology allows you to have representations of the data, create reports, and more. You can find cloud-based CRM programs which are hosted by a 3rd party and you can access them through the internet. 

Cloud-based software tends to be more affordable. Many of them have you pay per month instead of buying a license for each computer. 

Increased Sales

When using a CRM, you can offer deals and packages to your customers. As you keep in touch with your customers, you’ll better understand their pain points and how to solve them. 

Create New Leads

Every business wants to generate new leads, and CRMs allow you to do this. As you track information for your customers, you can make custom marketing campaigns. These campaigns reach out to people who could be interested in your products. It’ll tell you how they interact with the message, who opens it, etc. 

Choosing the Right CRM 

If you’re a business that’s focused on data for making decisions, then analytical CRMs are a good choice. Keep in mind that they tend to be more expensive than other options. 

Choose an operational CRM if you’re a business with many repetitive tasks. They’re great for businesses of various sizes. Operational CRMs help you focus more on the customer and less on making mistakes. 

If most of your communication happens online, then a collaborative CRM is a good choice. It’s also great for businesses with multiple departments that reach out to their customer base separately. Keep in mind that customers’ data will be spread across your company. 


A CRM is the core part of an ERP. ERPs help you manage the entire business process while CRMs help you with the customers. 

While CRMs help you handle the sales pipeline, ERPs help you with the entire supply chain. CRMs manage the customers’ insights, data, and facts. ERPs organize the HRM, projects, CRM, and accounts. 

Exploring the Various Types of CRM Systems

After exploring the various types of CRM systems, you should have a better idea of your different options. Take your time thinking about what your business could improve on to pick out the right choice. 

Would you like to read more valuable content for businesses? Be sure to check out our other articles today.