Is your current SEO strategy pushing your business towards your goals? What’s working, and what isn’t? And most importantly, how do you know?
One of the best ways to get a clean look at your site’s SEO health is to perform a technical SEO audit. What exactly is a technical SEO audit and how do you perform one?
This article covers SEO tips and how to perform an audit that can take your business to the next level!
The Basics of a Technical SEO Audit
A technical SEO audit is an in-depth analysis of your website to identify any potential technical issues that could be holding back your search engine rankings. By fixing these issues, you can improve your rankings, and visibility in search results and deliver the greatest ROI.
You will need to analyze your website’s structure, code, content, and links. Once you have identified any potential technical issues, you will need to fix them.
After you have made all the necessary changes, you should re-run your technical SEO audit to verify the issues. You should also keep an eye on your search engine rankings to ensure that they improve over time.
Crawling and Indexation
Check both crawling and indexation to ensure that your site is being read and indexed by search engine bots. Crawling is the process by which search engines read and discover new web pages and content.
Indexation is the process by which search engines add those new pages and content to their databases. If your site is not being crawled and indexed, it will not be included in search results. Checking both crawling and indexation is essential to ensure that your technical SEO audit is complete.
Site Architecture and URL Structure
Plan the site architecture and URL structure this ensures that the website will be easy to navigate and that the URLs will be easy to remember. The site architecture is the layout of the website this includes the structure of the menus, the hierarchy of the pages, and the relationships between the pages. The URL structure is the way of organizing the URLs with the domain name, the directories, and the file names.
On-Page and Off-Page Optimization
There are two sides to a technical search engine optimization audit: on-page and off-page optimization. On-page optimization looks at the structure and code of your website to optimize for search engines this includes things like making sure your titles and meta descriptions are effective, your website is easy to navigate, and your pages load.
Off-page optimization looks at the links pointing to your website to ensure they are high-quality and relevant. This helps search engines understand what your website is about and increases the chances that they will rank it higher in search results.
Tracking and Measure Your Results
After conducting a technical SEO audit for your site, be sure to track and measure your results to make necessary improvements and optimize your site’s performance. By tracking your results, you can identify issues and potential areas for improvement, as well as gauge the effectiveness of your technical SEO efforts.
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