The average company loses between 10 and 25 percent of its clientele every year. This is why generating leads is vastly important in your small business, considering that most sales come from new customers.
Given that, it makes sense that you should invest time into increasing your small business’ lead-generating capacity. Unfortunately, it can be expensive to do so, especially when you are starting out.
So, how to generate leads for your small business without spending a lot of money? Read on to find out!
Make Website Optimized for Lead Generation
To generate leads without blowing up a fortune, start by optimizing your website for lead generation. Use engaging forms and pop-ups to obtain leads, and consider using lead generation services to help you capture even more leads. Include clear calls to action on your website and ensure your contact information is prominently displayed.
Use Social Media
Social media is one of the most efficient and cost-effective ways to generate leads for your business. By using platforms like Twitter, LinkedIn, and Facebook, you can reach a large number of people with minimal effort.
When posting on social media, make sure to include a call-to-action (CTA) that encourages users to learn more about your product or service. You can also use paid advertising on social media to reach an even wider audience, resulting in more sales and revenue for your business.
Make Use of Content Marketing
By creating helpful and informative content, you can attract potential customers and get them interested in your product or service. Once you have their attention, you can then work on converting them into leads.
To make the most of content marketing, it’s essential to create content that is targeted at your ideal customer. This means understanding who your target audience is and what they’re looking for. Once you know this, you can create content that speaks to their needs and interests.
Networking regularly is a tried and true method that can be done without spending a lot of money. By getting out and meeting people regularly, you’ll be able to stay top of mind when leads are generated.
There are many events that are relevant to your industry. Attendance can help you meet potential leads in person and get their contact information.
In addition, your existing customers can be a great source of leads. Ask them for referrals and contact information for individuals they know who might be interested in your products or services.
PPC advertising can be an effective way to generate leads because you only pay when someone clicks on your ad. That means you’re only paying for leads that are interested in what you’re selling.
To get started with PPC advertising, you’ll need to create an account with an advertising platform like Google Ads. From there, you’ll create your ads and choose your keywords. Then, you’ll set your bid amount and start your campaign.
Increase Conversion by Knowing How to Generate Leads
If you want to know how to generate leads and increase conversion without spending a fortune, you must get creative and think outside the box. There are many free or low-cost ways to generate leads, including online marketing, networking, and word-of-mouth marketing.
Get creative and think about what would make someone want to do business with you, and then take action accordingly. Leads are essential for any business, so don’t be afraid to put in the work to get them.
Did you find this helpful? If you did, take a look at our other blog posts for more business-related tips and tricks.