Inbound marketing costs 62% less per lead than outbound marketing. Even so, many businesses (including law firms) still aren’t developing digital marketing strategies. Without an attorney marketing strategy, you could fall behind.
Your competitors might get the chance to take the lead instead.
Are you on the fence about using online marketing for your law firm? Here are four benefits of online legal marketing to consider first. After reading this guide, you can make a more informed decision moving forward.
Read on to discover how digital marketing can benefit your firm today.
1. Boost Brand Awareness
If people don’t know your law firm exists, they won’t call you when they need an attorney. With online legal marketing, you can generate brand awareness. You can develop an omnichannel strategy to appear on multiple platforms.
Each time you appear in front of prospective clients, brand awareness will grow.
In time, awareness can become recognized. Clients will remember your law firm the next time they need an attorney. They won’t think of anyone else.
2. Generate More Leads
Are you struggling to develop a strong lead generation strategy? Consider using online legal marketing. You can use a mix of strategies, including:
- Search engine optimization
- Email marketing
- Social media marketing
- Content marketing
- Influencer marketing
- Video marketing
- Pay-per-click advertising
Search engine optimization (SEO) and pay-per-click (PPC) advertising are search engine marketing strategies. You can appear in front of prospective clients when they’re searching online. Both can boost awareness and legal leads.
In fact, 85% of consumers use the internet to search for local businesses. Brand awareness rises by 80% through Google ads. Legal advertising could generate a 200% ROI, too.
As you grow your client base, you can set your law firm up for lasting success.
3. Remain Competitive
Long-established law firms have more money to spend on costly print advertising tactics. Online attorney marketing is more cost-effective, though. You can maintain your legal advertising budget while getting ahead of competitors.
Without a strong attorney marketing strategy, however, your competitors will reach those leads first.
4. Establish Your Credibility
Your would-be clients might struggle to trust you at first glance. You can use attorney marketing to demonstrate your expertise. In fact, content marketing and SEO are great ways to establish EAT.
EAT stands for expertise, authority, and trustworthiness. Demonstrating your experience and expertise can boost brand trust. Once people trust you, they might call on you for legal help.
In fact, brand trust can lead to brand loyalty. You can retain lasting relationships with your clients.
You could boost your ROI as a result.
Set for Success: 4 Ways Online Legal Marketing Can Benefit Your Firm
Don’t give your competitors the chance to take the lead. Instead, consider these four benefits of online legal marketing. With a strong digital marketing strategy, you can grow your client base with ease.
You can grow your law firm and set yourself up for lasting success, too.
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