Where do you go to get the word out about your business?
How about a place where over 3.6 billion people can find you?
We all know that online success will make or break your business in today’s world. But are you taking advantage of social media marketing?
Social media advertising helps you succeed online. It helps your clients and customers discover you, and converts clicks to leads.
If you’re new to digital marketing for social media, this guide is for you. You’ll learn the top three strategies to get noticed online and draw the traffic your company needs.
1. Find Your Niche
Facebook has over 1.5 billion daily active users. Most of them don’t need your services, but some of them do. How do you reach those few?
The answer is ad targeting. Social media sites can make sure your ad reaches your target audience, but first you need to know who that target audience is.
Are you looking to reach young and single 20-somethings in Atlanta? Or 50+ empty nesters all over the continental US? Know your audience — it’s the first step to social media marketing success.
2. Start Your PPC Campaign
PPC, or pay-per-click marketing, is a marketing strategy for those who are serious about taking their online advertising to the next level.
Pay-per-click ads typically appear in search engines, but they have gained ground as a form of social media advertising. When a user clicks on your ad, you pay a small fee. However, the exposure you get through this form of digital marketing should more than pay for itself.
This form of targeted advertising is how your future clients can find you in the whirlwind of social media ads.
Go to the Pros
Do you want to increase traffic to your online-only small business? Or are you looking to bring in new clients through law firm PPC? Your PCC approach needs to match your niche, and a professional will know how to target your ads for the best outcome for your goals.
The more competitive your industry, the more important that your SEO strategy includes a results-boosting PCC campaign. A pro SEO service will understand your niche and how digital marketing can work for your industry.
3. Use Organic Content Too
Your digital marketing strategy should have two arms: paid ads and organic content. Paid ads, like PPC, generate clicks. Organic content will keep your readers on the site, and convert those clicks to leads (and eventually to sales).
Organic content is anything that is naturally on your site that draws readers. In other words, it’s the stuff that makes up your site: blog posts, services pages, and product descriptions.
Many online advertising strategies focus on paid ads, seeming to forget the value of organic content. Ads generate clicks, but great content hooks the readers’ interest and converts those clicks into leads.
Digital Marketing for Social Media
Social media isn’t going away anytime soon. Make it work for your company by using digital marketing to find the clients who want to find you!
Want more insights about succeeding in the digital world? Check out our blog for more about digital marketing for social media.