Complete Guide to Instagram Video

Complete Guide to Instagram Video: Stories, IGTV, Live & Posts

Just like the plenty of video-sharing features and opportunities on Instagram, there is also great competition on Instagram. Instagram videos are fun, entertaining, informative, and used for various other purposes. You can check out the Instagram video downloader apps to download Instagram videos offline and share them on other platforms as your next marketing pitch. Millions of videos are posted on the platform daily, which makes it very challenging for newbies to get the desired reach or attention for their videos.

So, in this article, we’ll be taking you through the Complete Guide to Instagram Video: Stories, IGTV, Live & Posts so that you are able to stand out amongst your competitors and achieve goals fast.

Instagram Stories

Just like Snapchat, Instagram stories are also the short 15-seconds video that disappears after 24 hours. You can either create a video or add a saved video from the camera roll in your Instagram story. You can start recording a video story by swiping right from the home screen, by tapping the ‘+’ icon, or by clicking on the ‘Add to my story’ icon. You can enhance the look of your story by adding elements such as GIFs, Stickers, Emojis, Clip Art, etc. You can also add location, hashtags, polls, etc. in your story that will ultimately lead to better engagement and reach of your story. One less-known fact about Instagram stories is that you can view the expired stories in the Archive section and you can further add the expired stories to the Highlights section of your profile. Also, if you like someone else’s story, you can download it too via Instagram story downloader apps available online.

Instagram TV (IGTV)

Unlike other videos, IGTV is the longest video format with a duration stretching up to 60 minutes. Make sure that your IGTV is appealing and relevant to your target audience. Try to stick to the point and make it as unique as possible so that it leaves an image in the minds of the viewers. Also, make sure that the first 15-30 seconds of the video should be catchy enough to persuade the viewers to watch the full video. Viewers of the IGTV can engage through several ways – likes, comments, saves, and shares.

Instagram Live

Instagram Live is one of the most effective video forms as it can be used to host workshops, interviews, quizzes, online events, and a lot more. You can stream for up to 4 hours and can also collaborate with other Instagram profiles to attract more instagram followers. You’ll be able to see the number of viewers at the top of your screen and you can also adjust the stream as per your needs. For example, you can pin comments, turn comments off, set up keyword filters to moderate comments, and more. Live streams appear at the front of the stories bar on the home page with a Live icon. Once you are finished with live streaming, you can further share it or add it in the IGTV section within 30 days.

You May Read This Also: The Ultimate Guide to Building a Brand on Instagram

Instagram Feed Video

Instagram feed videos are normal videos that appear on the feed just like photos. There are few simple things that you should remember while making your video. The points that’ll help your video stand out are – Keep it short, Aim to inspire, Use appropriate hashtags, and Set proper cover images. You should make sure that your content is crisp, relevant, and up-to-the-point because users are habituated with scrolling through the photos. Therefore, if the video is not able to communicate its purpose to the viewers quickly, it may also get scrolled. When you finally go to upload a video, options such as “Filter,” “Trim,” and “Cover” appear at the bottom of your device. You can use these features to add a final touch to your video and make it more impressive.

As we are finished with the tips to create the best Instagram videos, here’s a guide on how to post a video to your profile so that it gets shared with your followers in their feeds successfully.

  • Let’s start with the first point, which is making a video. Before we go to the uploading part, you first need to have a video! Either you make a video or can use any stored video content that you want to upload on your profile. 
  • The video should be saved to the device from which you want to upload the video. And the point to remember is that in the case of Instagram stories, you can only create them via mobile device. So be prepared according to what type of video content you want to post on Instagram.  
  • Once you have the video ready, open the Instagram app on your device, log in to your account, and click on the ‘+’ symbol situated at the top left corner of your screen or simply swipe left if you are operating from a smartphone.
  • Next, all the options for sharing videos will appear at the bottom of your screen. You can then select from the options the type of video you want to make or select – Post, Story, Reel, or Live.
  • If you want to make a video from scratch then, you can use the tools offered by Instagram and make amazing videos. But, if you already got the video saved on your device then, just scroll through the camera roll/gallery and select the video you want to upload.
  • Finally, enhance the video by doing some last-minute changes with the help of the features available such as crop, filter, cover pic, add hashtags, appropriate captions, etc. and share. Now, you are ready to upload your Instagram video.