As a homeowner, you might understand the value of curb appeal. But what about as a business owner? The fact of the matter is that curb appeal counts for both homes and businesses and is one of the best ways to attract and maintain business relationships.
Curb appeal is a tricky thing to master. This is because of the old adage, ”beauty is in the eye of the beholder”. What one person might consider beautiful, another might consider tacky. This is where the right landscape architecture comes in.
Ultimately, you want a professional on your side to assess the exterior of your property and create a landscape layout that blows people away.
Why Does business Curb Appeal Matter?
Focusing on the exterior of your business premises, especially if you’re a customer-facing business that deals with clientele on a daily basis is crucial to your success. In fact, it’s just as important as focusing on a sleek, professional interior.
This is because the exterior of your business creates the very first impression of what type of business you are and the service you offer. In other words, your curb appeal speaks volumes.
Not only this, but great corporate landscaping can help attract new customers. According to research, up to 95 percent of customers feel influenced on where to shop based on a business’s exterior.
The same research cites that up to two-thirds of customers will not visit a business if it does not look inviting from the street. This just goes to show that looks matter in business, and commercial landscape services could make a worthwhile difference.
Let’s dive into five more reasons you should invest in business landscape planning:
1. Great Landscape Architecture Helps You Stand Out
When it comes to the world of business, competition matters. While some business owners might not always agree, a healthy amount of competition helps to keep you on your toes and ahead of the curve.
And when it comes to business landscape architecture, this is a great way to grab your customers’ attention. The right curb appeal sets your business apart from the rest. It makes it easy to recognize and find.
The use of landscape framing with vegetation, flower beds, trees, shrubs, and signage creates a distinct image of your business. And this, in itself, sets you ahead of your local competition.
2. Curb Appeal Adds Value to Your Property
If you’re the owner of your business premises, then making the effort to invest in your curb appeal is one that will always pay off in the long run. Ultimately, great exterior landscaping adds value to your property and tells your customers that you take pride in your business.
It’s no secret that well-maintained and landscaped properties are more valuable — whether it’s your home or business premises. At the end of the day, you’re never at a loss if you can add value to a property you own, especially if you want to sell your business down the line.
3. It Creates a Happy, Healthy Work Environment
What employee doesn’t want to turn up to their place of work and feel a sense of pride about working there? This is yet another stand-out benefit of great curb appeal. Quite simply, an attractive work environment can brighten any employees’ day.
Any business owner knows that a happy employee is one that is more productive. It can also help to create a healthier, happy work environment, overall, where employees feel less stress.
Investing in well-planned exterior landscaping creates an outdoor environment that employees can enjoy, relax, and recharge in. You want the environment to be inviting to both them and your customers for a better workplace environment, overall.
4. It Keeps Your Business Relevant
In the fast-paced business world we live in today, looks always matter. Sure, it’s important to have a brilliant marketing strategy and a well-developed website. But in reality, you also need your business premises to play the part.
The overall look and feel of your business space can have a dire impact on the perception of your business if it’s dingy and outdated. A well-maintained, sleek, and inviting business exterior keeps you relevant, even with a stellar business plan.
5. It Helps Boost Customer Loyalty
When a customer visits your business premises and finds that it’s always immaculately clean, well-maintained, and inviting, this creates an immediate sense of customer satisfaction. And customer satisfaction breeds customer loyalty.
In short, if you make a consistent effort to keep your business exterior in good shape, it helps your customers develop a sense of trust in your business. They know what to expect from your business and its service, which ultimately, brings them back for more.
Other Ways To Boost Curb Appeal
While landscape architecture is a complete game-changer in boosting the appeal of your business, there are other simple ways you can add instant curb appeal, too. Some of these include:
- Business signage — make sure it’s clearly visible and identifiable, without being ostentatious or tacky
- Window displays — if you’re a retail business, window displays are your absolute go-to for attracting new clientele
- Sidewalk displays — this is a great way to encourage new customers to interact with your services/products
- Designated customer parking — this is an absolute gamechanger and offers maximum convenience for happy customers
Finally, you also want to assess the walkway up to your business premises. Don’t get so fixated on the other areas of landscaping that you forget about the path your customers walk to your front door.
Make sure to repair cracked pavement or tiling. Ensure that your front entrance offers stairs (if necessary) as well as wheelchair-friendly access. Use vegetation and pretty foliage to make your walkway all the more inviting.
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A World of Knowledge at Your Fingertips
At the end of the day, investing in professional, well-planned landscape architecture translates that you take pride in your business and all its endeavors. This speaks volumes about your own professionalism and what you can offer your customers.
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